As a child, I often wondered why people behave as they do, think and believe in certain ways, and/or rationalize away their behavior, ranging from the criminal to the bizarre. I have researched and studied the mind for nearly fifty years now. I have written or co-authored more than twenty books on the subject.
My new book, Mind Training, co-authored with my wife and student of over thirty years, is the culmination of everything we’ve learned. In reality, it's a story that crosses over many disciplines, cites over 200 studies, offers multiple tools for empowerment in every chapter, and does so in the personable and friendly manner that my co-author is so very good at doing.
Mind Training examines how the brain works, including how it can create mechanical-like habits, employ self-destructive behaviors, reward failure, and…
Often our brain chemistry betrays us in that we may desire to achieve an objective but our chemistry undercuts our intention.
In plain English, the neurochemicals underlying success and happiness are not just laid bare, but Professor Breuning provides examples of how each of us can learn to manipulate those chemicals, ensuring that they support our goals and ambitions.
A revolutionary approach to enhancing your happiness level!
Get ready to boost your happiness in just 45 days! Habits of a Happy Brain shows you how to retrain your brain to turn on the chemicals that make you happy. Each page offers simple activities that help you understand the roles of your "happy chemicals"-serotonin, dopamine, oxytocin, and endorphin. You'll also learn how to build new habits by rerouting the electricity in your brain to flow down a new pathway, making it even easier to trigger these happy chemicals and increase feelings of satisfaction when you need them most. Filled with…
James Lee provides a straightforward, simplified explanation of our neurochemicals—how they impact our moods, our relationships, our careers, and more.
This is a neurochemical introduction for dummies in its simplicity, and a user manual for those who are not neuroscientists. The emphasis on the dopamine connection is particularly useful in light of the revelation that expecting to fail may become addictive, since when we fail, we are rewarded by a dopamine drip for being correct with our expectation.
Brand new revised and updated version of Your Brain Electric for 2017! In brain science, there are two phenomena which are becoming increasing common in modern society. Firstly, rates of depression and anxiety disorders are increasing, with as many as one in five people either clinically depressed or anxious at any given time. Secondly, our aging population is revealing a range of cognitive problems associated with aging, including memory loss and other cognitive impairments. Each of these has a common thread - They are underpinned by clear deficits in neurochemical function. You have probably heard that "depression is caused by…
UNWRITTEN: The Thought Leader’s Guide to Not Overthinking Your Business Book is a business book about how to write a business book. Written by a business owner (a ghostwriter) for other business owners, it shows you the easiest way to fit writing a book into running your business. And most…
The author covers the many biases we all hold and how they influence our every decision as well as our interpretation of our observations.
Someone once said, "It is far easier to entertain than it is to educate." What McRaney pulls off with shocking ease in this book is that he provides a little education in an entertaining fashion. He explains the complex in a simple, understandable, and entertaining fashion.
McRaney makes a perfect cut between the simple without being base and the intellectual without being too professorial. He takes real-life situations, places you in them, gives you what you think your reaction would be to them, and explains to you why you don't really react in the manner you think you do. He explains why you're not as self-aware or as smart as you think you are.
How many of your Facebook friends do you think you know? Would you help a stranger in need? Do you know why you're so in love with your new smartphone? The truth is: you're probably wrong. You are not so smart.
In this international bestseller, award-winning journalist David McRaney examines the assorted ways we mislead ourselves every single day. A psychology course with all the boring bits taken out, prepare for a whirlwind tour of the latest research in the subject, fused with a healthy dose of humour and wit. You'll discover just how irrational you really are, which delusions…
Most people hold somewhat delusional views about how and why they believe what they believe, and they are unaware of the various manipulation techniques and strategies influencers use to persuade and maneuver our opinions.
McRaney shows us how our beliefs are formed, why it can be so hard to change them, how they can be manipulated, he does so in a wonderfully insightful manner, making the science of human psychology relatable through practical stories and examples.
Moreover, the writing style is warm, not dogmatic or smug.
Genes create brains, brains create beliefs, beliefs create attitudes, attitudes create group-identities, group identities create norms, norms create values, and values create cultures. The most effective persuasion techniques work backwards.
Ideas sweep across cultures in waves, beginning with early adopters who reduce uncertainty for the rest of the population. It's rarely because the innovation is amazing in and of itself, but because early adopters signal to the group that it's safe to think again.
This book explains how minds change - and how to change them - not over hundreds of years, but in less than a generation, in less…
The Bridge provides a compassionate and well researched window into the worlds of linear and circular thinking. A core pattern to the inner workings of these two thinking styles is revealed, and most importantly, insight into how to cross the distance between them. Some fascinating features emerged such as, circular…
Daniel Kahneman’s book is a must read for all who desire to understand their mind/brains and thereby maximize the use of the mind’s power over our lives.
In clear language, Daniel Kahneman illustrated the heuristic shortcuts that often limit our understanding and predispose our actions. We all hold onto outdated psychological mechanisms that create self-imposed limitations, and in doing so, we can find ourselves living out self-limiting lives.
Kahneman does an excellent job at showing us how we think we understand what we really don’t. His transparent and careful treatment of his subject has the potential to change how we think, not just about thinking, but about how we live our lives.
The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions
'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics 'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times
Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast,…
Mind Training examines how the brain works, including how it can create mechanical-like habits, employ self-destructive behaviors, reward failure, and more. This mind exploration is carried out with a keen focus on how this information can be used to improve the quality of life by maximizing natural talents and abilities.
While this is a self-help book, it does not offer easy answers. Rather, it presents a way of life that promotes a process of conscious living. Having an awareness of the ‘whys’ behind some of our behaviors will reduce many of the self-destructive patterns that all of us are subject to in certain areas of our lives. Understanding some of our brain chemistry mechanisms allows us to take some manual control to increase our successes and overall feelings of well-being.
